Founded in 2020, JFB Legal established itself as an elite litigation boutique for clients with complex civil, criminal,
and regulatory matters. The firm’s re-launch as Baughman Kroup Bosse saw partners George Kroup and Andrew Bosse join Jack Baughman.
They needed a partner to lead the redesign — from the inception of the new name and brand identity to its triumphant launch.
This project was created during my employment at Strong Studio, and has been reproduced with the permission of Strong Studio NYC LLC © 2024.
The new visual identity resonates with approachability and the partnership-driven ethos, while echoing the legacy of JFB Legal, thus, truly capturing the unique blend of tradition and forward-thinking promise that defines BKB. From business cards to digital assets, every element is crafted to piece together the story of BKB — one that illustrates the firm’s unparalleled capabilities in navigating complex legal matters, and builds trust in BKB as a reliable legal partner.
To ensure consistency in how BKB presents itself to the world, an extensive brand guideline was developed. Furthermore, the rebrand also serves to foster a sense of pride in the firm’s mission amongst the BKB family of current and future employees. Internal touchpoints, such as PowerPoint templates and deposition-style memo pads, were carefully considered to meet the specific needs of the firm, ensuring that the brand story is woven into every aspect of the workplace.
The project’s scope extended to the design of a fresh website, which captures the identity in a seamless digital product. The website serves as a comprehensive resource for clients and prospective hires, providing an immersive experience that reflects the firm’s expertise and values.
Visit BKBfirm.com
BKB was unveiled and celebrated with a grand launch on February 1st, 2024. Custom-designed elements, including cocktail menus, coasters, and a special logo animation, were created to celebrate BKB’s growth, welcome this exciting new chapter, solidifying BKB’s promise to deliver exceptional legal services with a unique blend of expertise, professionalism, and personal touch.
