This speculative redesign reimagines the Buenos Aires subway map and signage with a focus on simplicity and accessibility, ensuring a seamless and intuitive experience for commuters.
The goal is to enhance the experience for the primary audience: tourists navigating unfamiliar terrain, and international visitors who may be less familiar with the native language. To bridge language barriers, the design incorporates English phonetic translations alongside Spanish names, empowering travelers to navigate the city with ease and confidence.
The process began with research of the environment, delving into the intricacies of the existing system and understanding the diverse tapestry of commuters and their experiences.
Drawing inspiration from Subte’s underground system and the city’s unique diagonal street grid, the new logo is infused with a sense of movement
The geometric design incorporates 45-degree angles, high-contrast colors, modern sans-serif typography, and silhouetted landmark icons to enhance clarity and create a unique visual identity for the brand
These design elements aim to simplify navigation and imbue the map with a sense of identity intertwined with the city, transforming the subway experience into a journey of discovery and exploration
I expanded the map's design into a robust branding, wayfinding and signage system, connecting across all touchpoints and unifying the wayfinding experience into a seamless and immersive journey.
