Ferns N Petals is India’s pioneering flower bouquet delivery brand established in 1994. With over 320 stores all over the country, it is important for their visual identity to reflect their presence as the largest florist chain in India.
This speculative brand and website design refreshes and elevates the visuals to reflect the global expansion while preserving the sentimental essence of gifting flowers on special occasions.
The audience feels lost along the journey and aren’t being drawn into one cohesive and heartfelt experience of gifting flowers to loved ones.
Flowers are tokens of love creating memories and marking special occasions. We want to personally pick out and customize them to celebrate our loved one and the bond we share with them.
With the new logo, I set out to make the brand feel more organic and floral, with a refined design that's confident, simple, yet delicate.
The modern, delicate, and geometric typefaces and organic whimsical complementary colors form the foundations of a bold but graceful tone of voice, capturing the sentimental experience of gifting flowers.
The goal is to emphasize the Ferns N Petals promise: flowers anywhere, anytime — with a memorable and meaningful brand experience. By strengthening cohesion across their many touch points, I wanted to develop a system that can be leveraged across customer engagements from home or in store, and create a seamless and enjoyable experience.
Most users order flowers to be sent to someone online.
There were 3.4M website visits in the last month making the website one of the most critical customer touchpoints for the brand.
I took a digital-first approach, anchoring the project in comprehensive navigation, typography, photography, color, and, illustration.
The component-based design system provides a foundation that can continue to scale across the entire ecosystem and every touchpoint.
Take a closer look at the research and analysis for this website redesign here.
