Ventana Wilderness Alliance is a non-profit organization dedicated to protecting, preserving and restoring the biodiversity within California’s northern Santa Lucia Mountains and Big Sur coast.
I began by designing five simple geometric icons, that led to the development of a more expansive and flexible kit of parts for their Youth in Wilderness program, including infographics and a presentation template. These tools effectively communicate the program's growth and plans for the next three years to stakeholders, sponsors, and volunteers, inspiring action and support.
Elevating their visual identity, I refreshed the color palette and created geometrical, symmetrical icons to represent the five key aspects of their ecosystem, to develop a contemporary and youthful look and feel.
To highlight their mission and illustrate their impact, progress, and future goals, I visualized the data through infographics
