Bronx River Alliance is a non-profit organization dedicated to protecting, improving, and restoring the Bronx River corridor. As the Bronx River Alliance became an official charity partner of the 2023 TCS NYC Marathon, they needed graphics and t-shirts to be worn by Team BxRA runners, and to promote the collaboration.
These designs to symbolize the event’s essence through dynamic running figures and waves, reflecting both the marathon’s spirit and the organization’s commitment to driving positive change.
The graphics refresh and elevate their existing visual identity to emphasize the life, motion, and force of the 23-mile Bronx River, as well as the dynamic spirit and optimistic dedication of the organization towards their mission of restoring the ecology of the river.
"Dedicated Bronx River volunteers running in the shirt, and us wearing them while we cheered our runners on — it was a very inspiring event!"
Mailah Medina, Development Coordinator
