Revitalizing the digital presence of The Wimbledon Championships, I aimed to capture the esteemed legacy of the world’s oldest and most prestigious tournament by enhancing user engagement.
Through refreshed visuals and strengthened site structure, I created an immersive experience that embodies the devotion and competitive spirit synonymous with the event.
The website lacks an immersive exploration of the Wimbledon world, necessary to fully engage users in the excitement of the sport and its most prestigious tournament.
Immerse users in the rich 135-year legacy of the tournament while igniting anticipation for future events, and seamlessly introduce new users to the nuances of the sport, to captivate both newcomers and dedicated fans alike
Designing visuals to create an engaging and immersive experience that resonates with users encouraging them to explore the various facets of the sport.
By prioritizing visual consistency, I aimed to seamlessly integrate rich history and statistics of the sport with the latest tournament updates and live components including scores, schedules, and news.
After conducting extensive research, four distinct user groups have been identified based on their expertise levels and interests
Developing a visually immersive and consistent experience that guides each user type effortlessly through the nuances and details of the sport and the tournament
I created a component-based design system that lays the groundwork for a simple but scalable user experience, that is engaging, immersive and complete.
Starting with the creation of a narrative flow for each page, I progressed through the stages of sketching low-fidelity wireframes, refining them into higher-fidelity versions, that ultimately culminated in the creation of polished UI designs and interactions.
Designed by integrating the User Experience Strategy and new UI Creative Direction to create a flexible and dynamic modular system.